Yum Brands - Trading Recap

Posted on 04/23/2013 by Ella Gold

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NEW YORK (AVAFIN) -- A total of 15 block trades were executed today, typically at least 10,000 shares or more represent a single block unit. Block trades help investors understand the sentiment of large financial institutions. Further trading analysis reveals that 202,962 shares were bought and 212,471 shares were sold. The bought/sold ratio for shares of Yum Brands is 0.96, representing a negative net cash flow of $,612,269 out of the stock.

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On the options side, investors traded a total of 54,253 contracts. Specifically, 14,739 call and 39,514 put contracts were traded yesterday yielding a 2.68 put/call ratio.

Though we continue to believe Yum is on the ground floor of a compelling consumption story in China (aided by government-mandated wage rate increases), near-term concerns about a slowing economy could keep the stock range-bound. Although Yum has demonstrated the ability to bounce back from negative publicity associated with food quality in the past, it will take a few quarters to rebuild KFC's brand reputation with Chinese consumer through aggressive food quality marketing efforts and new menu innovations. We anticipate a high-single-digit decline in China segment same-store sales for 2013, but with modestly positive growth in the fourth quarter. Additionaly, The global QSR industry is intensely competitive, marked by a history of price wars. Switching costs are virtually nonexistent.

On the volume side, 8M shares were traded which is greater than the average volume. Yum Brands is trading below the 50 day moving average and lower than the 200 day moving average. Shares of YUM opened today at $64.39 and settled the day down $1.11 to $64.15 during the session. The day's trading range is between $63.16 and $64.64 respectively. Performance indicators show that the stock has lost -1.21% within the last week.


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