Unusual Trading Activity for Baidu (BIDU)

Posted on 02/05/2013 by Allen Bersch

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NEW YORK (AVAFIN) -- Baidu options set a new 90-day record for the number of contracts that exchanged hands between the buyers and the sellers on both the call and put side. Aggregate volume of puts was 80,236 and calls were 68,143 equating to a 1.18 put/call ratio.

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Put/Call ratio can be regarded as a predictor of investment sentiment, indicating what experienced investors are doing in preparation for a move of an underlying equity. A high put/call ratio suggests that the investor sentiment is bearish and that investors are expecting the underlying stock price to decrease. On the other hand, a low put/call ratio implies that the investor sentiment is bullish and that investors are expecting the underlying stock price to increase. Thus, unusual volume provides reliable clues that the stock is expected to make a move.

Baidu.com, Inc. is a Chinese language Internet search provider.

Potential click fraud and negative publicity of advertisers posting false or misleading information through the Baidu platform may erode Baidu's reputation and reduce the trust of advertisers and Internet users in the company. Additionaly, Competition in the paid search market is heating up, as formidable rivals such as Tencent, Alibaba, NetEase, and Sohu are all investing heavily to grow market share.

Shares of BIDU opened today at $99.00 and settled the day down $10.83 to $96.37 during the session. The day's trading range is between $95.30 and $99.65 respectively. Within the last month, shares of BIDU have gained 0.47% of their value. On the volume side, 17M shares were traded which is greater than the average volume of 4M shares. Baidu is trading below the 50 day moving average and lower than the 200 day moving average. The stock's 52 week low is $85.96 and 52 week high is $154.15.

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