Insights on Block and Options Trading Activity for Ralph Lauren Corporation

Posted on 02/01/2013 by Evelyn Greenberg

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NEW YORK (AVAFIN) -- Options contracts of Ralph Lauren Corporation experienced unusual volume on put contracts. Today's put volume outweighed call contracts at a ratio of 1.8:1, yielding 1.78 put/call ratio. Buyers and sellers exchanged 6,201 put and 3,475 call contracts during the market session.

Put/Call ratio can be regarded as a predictor of investment sentiment, indicating what experienced investors are doing in preparation for a move of an underlying equity. A high put/call ratio suggests that the investor sentiment is bearish and that investors are expecting the underlying stock price to decrease. On the other hand, a low put/call ratio implies that the investor sentiment is bullish and that investors are expecting the underlying stock price to increase. Thus, unusual volume provides reliable clues that the stock is expected to make a move.

Although Ralph Lauren has been successful at placing its products in both luxury and off-price stores, too much distribution through the lower-priced channels could tarnish the premium image of the brand. Additionaly, Fashion caters to a fickle consumer base. Should Ralph Lauren's styles fail to resonate with shoppers, its top line could take a hit.

Ralph Lauren Corporation is trading at $161.54, down $4.94 (2.97%) in today's trading session. The daily low is $161.06 and the high is $167.20. The trading volume of 2M is above the average volume of 841M shares. RL is trading above the 50 day moving average and higher than the 200 day moving average. The stock's 52 week low is $134.29 and 52 week high is $182.48. To date, the stock has gained 9.45% within the last quarter. The stock has a P/E ratio of 23.49 and a dividend yield of 0.84%.

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