Daily Options Trading for Sears Holdings Corporation (SHLD)

Posted on 11/15/2012 by Rich Singler

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NEW YORK (AVAFIN) -- Options traders were heavily trading call contracts during the last trading session establishing a new 3-month call volume record. A total of 9,838 put and 12,371 calls were traded where call contracts outnumbered puts 1.3:1, yielding a 0.80 ratio.

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Put/Call ratio is often used to measure investor sentiment, the ratio serves as a predictor of investor behavior. A high put/call ratio suggests that the investor sentiment is bearish and that investors expect the underlying stock to decrease in value. In contrast, a low put/call ratio suggests that the investor sentiment is bullish and that the underlying stock is expected to increase in value. Unusual volume provides reliable clues that the stock is expected to make a move.

In Canada, Sears' brand is positioned higher in consumers' minds than in the U.S., and is well positioned to generate stable cash flows from this segment. In 2010 Sears Canada's equity value was over $3 billion, nearly the equity value of the full company today. Additionaly, Sears Holdings still has the potential to generate significant cash flow, which in recent years has been used to buy back shares and pay down debt. The company's normalized earnings power can be meaningfully higher as the home appliance and hardware markets improve.

Shares of Sears Holdings Corporation rose $0.06 (+0.10%) to $58.48 in today's trading session. The price of SHLD ranged between $57.80 - $59.28. Volume is 767M in relation to the three month average volume of 1M shares. SHLD is trading below the 50 day moving average and higher than the 200 day moving average. The stock's 52 week low is $28.89 and 52 week high is $85.90. Performance indicators show that the stock has gained 5.89% within the last quarter.

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