Trading Activity Alert for Staples (SPLS)

Posted on 11/15/2012 by Rich Singler

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NEW YORK (AVAFIN) -- Trading of Staples options resulted in establishing a new 90-day call volume record, where 3,009 call contracts exchanged hands between the buyers and the sellers. A total of 10,959 put and 3,009 call contracts was traded raising a 3.64 put/call ratio on shares of SPLS

Investors use options to manage risk and to speculate on price changes. Options can provide significant leverage if the stock moves in the right direction but aslo end up worthless if it doesn't.

Staples is the world's leading office products company, with $25 billion in sales and more than 2,000 stores in 25 countries. The company represents an estimated 10% of the global office products market, larger than direct competitors OfficeMax and Office Depot combined. North American delivery is the largest segment, followed by North American retail, and international operations. Staples' growing e-commerce business ($10 billion in 2010) has garnered it the number-two spot in online retailers, behind Amazon.

Staples' international results have yielded poor returns on capital. However, management has signaled that all options are now on the table, so there is upside potential if management can wind down unproductive international locations and either return that capital to shareholders or reinvest the capital into higher-return ventures. Additionaly, With approximately $25 billion in annual sales, Staples is the predominant office supplier and benefits from significant scale advantages over its most direct peers.

Staples opened at $11.49 and the stock price rose $0.38 (+3.25%) to $11.92 during the market session. SPLS is trading between the range of $11.46 - $12.02. Within the last week, the shares have lost -1.37% of their value. Volume is 34M in relation to the three month average volume of 15M shares. SPLS is trading above the 50 day moving average and lower than the 200 day moving average.

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